Perspectives from Rebecca Homkes

What can leaders learn from this election? Three brief takeaways from the 2024 USA election
After months (ok years…..) of election discussion, we have an outcome in the US election. While much has been written about the emotive election and its outcome (which I cover elsewhere), I wanted to move slightly away from the policy and character debates and focus on three takeaways for organizational leaders.

Does Macro matter? Linking macro trends to strategy
We’re a few days away from a pivotal election in the USA, geopolitical tensions remain fraught, strikes at companies such as Boeing and ports pose questions as to future supply shocks, and a persisting economic overhang means demand pressure remain a concern. But the bigger question, and a frequent one I get from leadership teams, is does macro even matter? When developing a strategy, how much, if at all, do macro trends matter?