Perspectives from Rebecca Homkes
How to plan for 2025? Don't! You need to shift from planning to preparing
Nothing feels more comforting to a leader than starting the New Year with the annual plan. But ironically, the more planning is done, the less progress is made.
Why? Because the only thing we can be certain of in the year ahead is uncertainty.
Does Macro matter? Linking macro trends to strategy
We’re a few days away from a pivotal election in the USA, geopolitical tensions remain fraught, strikes at companies such as Boeing and ports pose questions as to future supply shocks, and a persisting economic overhang means demand pressure remain a concern. But the bigger question, and a frequent one I get from leadership teams, is does macro even matter? When developing a strategy, how much, if at all, do macro trends matter?
It’s time to RESET, again: The Discipline of the Reset
Don’t just Survive - Thrive! While a popular phrase, and one that we hear increasingly after market turbulence, it misses the critical point. Just surviving will not get you to Thrive. If you are not prepared to go through a Reset — and if you are not prepared to manage the changes that come along with it — you will likely not get to Thrive. The power is in the Reset.
And now, even more uncertainty: Reframing uncertainty as a growth mindset
When we entered 2024, uncertainty was at the top of every leadership agenda. Election uncertainty, regulatory uncertainty, AI uncertainty, geopolitical uncertainty. The list of trends with consequential unknowns is long and growing. And over the past few weeks, organizations based in or connected to the USA got another jolt of uncertainty as the 2024 Presidential elections shifted in course once more.